Released on = December 12, 2005, 4:34 pm

Press Release Author = Craig Garber

Industry = Management

Press Release Summary = You may know exactly how much of a comic genius Richard
Pryor was, however few people are aware of what a marketing genius he was too.

Press Release Body = Like many people, you probably remember watching Richard Pryor
on television and in the movies. Pryor was over-the-top, bold, and outrageous, and
he had the cojones to say whatever was on his mind. Often times, all he was doing
was simply entering the conversation his audience was already having inside their
own minds, saying out loud, the thoughts they were already thinking about, but were
afraid to mention or discuss on their own.

America's top copywriter and direct-marketing consultant Craig Garber
(http://www.kingofcopy.com) says "Most business owners could learn a lot about
selling from Richard Pryor. Whether you know it or not, he was a pure genius when
it came to marketing, and this is why he was so successful." And in Garber's latest
marketing program, called "22 Ways To Completely Eliminate All Your Marketing
Headaches Right Now," he reveals many of these inside "maverick marketing" secrets.

For example, here are just 5 things Pryor cleverly did, that Garber exposes in this
new program:

1. He was controversial. Most advertising is nothing more than a "big business
card," and let's face it, do you really think telling your prospects your name,
phone number, and how long you've been in business, sets you apart from your
competition, or gives them enough of a reason to lie awake in bed at night, thinking
you might be the solution to their problems? You don't need to look any further
than the results of your marketing, to get the answer to this one. Don't bet the
farm on conventional wisdom -- going against the grain is your ticket to success in
marketing, and in life.

2. Pryor consistently talked about personal events going on in his life. And since
by nature, people are curious and voyeuristic -- that's why Reality TV is so popular
-- your prospects would be thrilled to hear what's going on "behind the closed
doors" of your life, especially if you can make it exciting and fun for them.

3. Along these same lines, Pryor certainly wasn't afraid to expose and make fun of
his own weaknesses. And as a marketer, one of the smartest things you can do is
bring up any objections to, or weaknesses in your own product or service ahead of
time, and deal with these things up-front. Think about it, if you've already
handled your prospect's concerns, not only are you eliminating critical selling
obstacles, but you're also building trust by letting them know you're only human,
just like they are.

4. Pryor was funny and entertaining! Thoreau once said "Most men lead lives of
quiet desperation," and this applies to your prospects as well. They're overwhelmed
with too many things to do and not enough time to do them in, and if you can
regularly be the bright ray of sunshine in their lives, they'll LOVE hearing from
you and they'll show you their appreciation by buying more, and by buying more
often.

5. Most important of all, Pryor was REAL. And in today's day-and-age, when your
prospects are getting hit six-ways-till Sunday with all sorts of hype and
sensationalized B.S. -- coming along with a dose of reality and a no-nonsense style,
makes YOU a refreshing slice of life your clients will gobble up, again and again.

Listen, insanity is doing the same thing over-and-over again and expecting different
results. And when it comes to selling, truer words were never spoken. So if you
want to keep getting the same awful results from your marketing, then keep doing the
same things you're doing. But if you want to uncover how to simply explode your
sales, in addition to discovering much much more about how to use compelling and
eye-opening sales copy and marketing savvy to consistently get your prospects to
buy, then get you hands on Garber's latest new marketing program right NOW by going
to http://www.kingofcopy.com/22ways (and by adding your name to Garber's swelling
list of global VIP's who subscribe to his unconventional daily marketing moments).

And for an engaging and passionate interview, contact "The King Of Copy" directly in
his kingdom at 813-909-2214.

# # #


Web Site = http://www.kingofcopy.com

Contact Details = 813-909-2214, cgarber@kingofcopy.com